Super Fertile Jewelry

Spotted at ClutchMagOnline. Kali Arulpragasam, 33, MIA's sister, has a jewelry company called Super Fertile. Here's some of the interview

Q: Tell us about your latest collection “Tourism”?
The collection came about from being frustrated by not being able to visit Sri Lanka because of a stupid war that has been going on for the last 20 years. I simply wanted to reverse the media trend of showing only violence in this country and the promotion of men carrying guns as somehow heroic. This small minority causing trouble is now the iconic representation of Sri Lanka. I wanted to speak for the majority, for the women and children, for the beautiful landscapes, the amazing wildlife that are now largely forgotten or undiscovered.

The media seems to focus on the negative, so when you Google Iraq, for example, you get images of American soldiers with guns in rubble. This is not Iraq! Iraq has culture, music, fashion, children playing, sports champions, great architecture, etc. I wanted to create a positive tourism poster for the most dangerous countries that we cannot visit.

I started googling for positive elements of countries which are portrayed as being too dangerous to visit. Did you know that Iraq is a great sporting nation in weight lifting? Total surprise! I became a bit obsessed searching the internet, books and libraries. Surely there must be more to Lebanon? What are we missing about Colombia? The cultural diversity in the Central African Republic? Women’s fashion in Afghanistan? Amazing fishing community and tropical fish in the middle of Sudan? Finding all these little wonders from parts of countries becomes addictive. It was a duty and a mission to design a necklace showing the precious beauty of these nations in the form of a tourist poster portraying a proud identity. For example, Sudan in silver or gold becomes instantly precious. Anyone who comes across this collection gasps and wows, they pick their favorite countries by comparing the other countries, they pay attention to the subjects, images, details and cultures. The truth is that these little wonders have been there all along. These necklaces are to be cherished as are these nations.

I love the inspiration for this line. Im really feeling the Tourism Earrings, check the site for pics of those + more lines
HERES the rest of the interview!